Copywriter / Editor (Bilingual)


Department/Division: Marketing Department

Reports to: Director of Marketing 

Type of Position: Full-time


Position Summary

The Copywriter is responsible for writing creative content, in both Arabic and English, for marketing material, digital interactive media, the SEA website, marketing campaigns, and social media posts. Specializing in persuasive direct response and direct marketing writing styles that engage and drive action – developing content that accurately reflects the SEA brand.

Major Responsibilities 

Writing Arabic and English copy for online/interactive marketing projects and digital initiatives
Develop creative marketing content to promote SEA programs, initiatives, and marketing campaigns
Entails working with designers and brand stakeholders to ensure copy strategy, tone and style are consistent with visual tone and style
Copy optimization to drive specific conversion actions/events
Conduct copy-related research as needed for assigned writing and content projects
Write and edit press releases, blogs and editorials
Supporting an efficient copy implementation processes
Functioning in an environment that leverages a digital content management system and a dynamic website structure (SEO/SEM)
Ability to organize, prioritize and perform multiple tasks under established deadlines
Providing copy content in a manner efficient for designers and marketers to execute
Develop a consistent style guide for digital content, marketing collaterals and publications
Ensures overall consistency across all SEA communication channels (style, fonts, images and tone)