Digital Marketing Specialist

Department/Division: Marketing Department

Reports to: Director of Marketing

Type of Position: Full-time

Position Summary

The Digital Marketing Specialist is responsible for maintaining and developing the SEA brand and online presence by working on marketing campaigns and strategies. The roles include carrying out market research, strategizing, planning and creating digital content to aid in the success of marketing campaigns and overall brand positioning.

Major Responsibilities

Maintain a digital dashboard across all SEA’s social media accounts
Manage and create digital marketing campaigns with an omni-channel approach
Develop, implement and manage SEA’s digital marketing and social media strategy
Prepare and develop newsletters and emailers to send out to SEA community and prospectives
Develop SEO/SEM and monitor key online marketing metrics to track success and ROI
Monitor SEO and user engagement and suggest content optimization
Conduct market research and generate qualified leads
Ensure brand consistency across all platforms and digital channels
Design and launch digital media campaigns aligned with SEA’s goals and marketing objectives
Coordinate the creation of digital content (e.g. website, SM posts, press releases and event coverage)
Manage end-to-end digital projects and establish SEA’s online presence to boost brand awareness
Maintain a strong online company voice through social media
Suggest and implement direct marketing methods to increase enrollment
Monitor Social Media, Conventional Media, ROI and KPIs
Maintain and manage SEA CRM and online community platform
Managing the digital marketing calendar and Creating/updating digital marketing reports

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Digital Marketing Specialist

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